An exercise in personalization

Last month I worked with BuzaMoto on a website for the MoMA Armory Show 2012. Mud made the website and I provided the content artwork for the main feature of the site: A personalized virtual BobbleHead creation tool.

These BobbleHeads are offered by MoMA as an extra token for people that buy access to the live stream of the Armory Show closing event: a live performance by mexican chill wave band Neon Indian. In addition to this, the collection of generated BobbleHeads will be projected on stage during the performance.

Aside from it being an interesting fundraising participation system, momaarmoryshow.org is an excellent example of a seamless, low-effort online transaction experience. I would probably spend a lot more money on digital content if other online stores made shopping as easy and pleasant as momaarmoryshow.org does.

I designed most of the BobbleHeads based on dead celebrity artists (Frida, Picasso, Warhol, Louise Bourgeois, etc.), together with a couple of celebrities from pop culture, one science celebrity, and a monster made from body parts of several cadavers. This flickr link features the complete BobbleHead collection in the form of a wallpaper, including a famous superhero that didn’t make it to the website for obvious copyright reasons.

Here are the two BobbleHeads I made so far:

  • Black on a Saturday morning, featuring the real me,
  • and Maya goes to the gallery, featuring Maya as an art snob.
  • Update: Mud’s post in the BuzaMoto blog.

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