Archive for March, 2012

In TheBlu

Monday, March 5th, 2012

The last month and a half I’ve been working with Wemo Media in TheBlu. TheBlu is an unusual mix of social media, peripheral entertainment, virtual marketplace, and crowd-sourced digital studio. It’s a new effort in the ongoing quest to find a functional combination between Hollywood and Silicon Valley. I was called at the end of January to provide Art Direction, and to work on User Interface and User Experience Design. This means I’ve mostly been using good old Illustrator/Photoshop/AfterEffects for mockups and asset deliverables, and Javascript/HTML/CSS for prototyping and implementation. I still have to get my hands on the actual 3D part of the whole thing. I hope it will not take too long.