I can’t remember the last time I officially hand crafted a website. To be precise, this is not even a website, it’s just a webpage; I plan to update the rest of the website over the next few weeks, but for now, I feel this is a great first step.

Obviously, my first design goal here is to get visitors to download theBlu, but also to learn about it, to want it, and most importantly, to believe in it as a viable platform to communicate knowledge about biological systems. I think about this branch of digital media as the the simulation of life. And there is also the geographical aspect: mapping the environment where this life occurs. If they manage to simulate life well, computer networks will be the Petri Dish of the future.

And it is also interesting to think about the Darwins of the future, combined perhaps with the Pasteurs of the future and others (of the future too, LoL). Because scale is a controllable variable, in the digital realm, looking into the microscopic drama that unfolds inside a Petri Dish can become a similar experience to sailing across the world’s oceans from Galapagos to Galapagos or whatever. Furthermore, the digital explorer is not limited to just observing and collecting samples, but he or she can control time or even manipulate or create life in a way that in the future will probably be possible in the physical world too, but the big difference is that in the physical world we learn to control nature, when in the digital world (or playground) we figure out how to create something like nature.

I don’t want to be all over the place but who cares: so CSS and HTML and Javascript. To me, this combination is as relevant to us as Gutenberg’s printing press. Am I right?

And on that note, looking back in history to the precursors of other media –Étienne Jules Marey and his relation to animation, for example– do you think stuff like theBlu will be faced by the same lens a few hundred years from now? Does it even make sense to think like this today?


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